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Bag Charms
Photo: Katie Montgomery / Unsplash

Bag Charms

BagsPlayful
RisingStage 2 of 7 · trending up
68/ 100
Momentum Index
attention 43breadth 96persistence 96velocity 65Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Hawaii 29
  3. California 27
  4. New York 26

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption56%
Hype-driven growth44%

Bottom line

The climb is real and market-beating, but the trend is still well below its own peak. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized2023-01 rising2024-01 rising2025-01 discovery2026-01 rising2026-06 rising(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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