Rising → Revival
After an earlier cycle and a quiet spell, attention is climbing again.
What stage is every fashion trend in — and why.
100 trends · diagnosed monthly · The July Drop published 2026-07-18 · US market
This Quarter's Movers
Rising → Peak
Attention is near its top after a fast run-up, and the climb is stalling.
Discovery → Rising
Attention is climbing to new highs.
Revival · 7/7+50
Rising · 2/7+50
Rising · 2/7+50
Rising · 2/7+50
Changed: discovery → risingRising · 2/7+50
Rising · 2/7+50
Rising · 2/7+50
Discovery · 1/7+50
Changed: rising → discoveryRising · 2/7+50
Discovery · 1/7+50
Changed: rising → discoveryDiscovery · 1/7+50
Changed: rising → discoveryDiscovery · 1/7+50
Changed: rising → discoveryDiscovery · 1/7+50
Changed: rising → discoveryRising · 2/7+50
Discovery · 1/7+50
Peak · 3/7+50
Changed: rising → peak hypeDiscovery · 1/7+50
Changed: dormant → discoveryDiscovery · 1/7+50
Rising · 2/7+50
Rising · 2/7+45
Discovery · 1/7+45
Rising · 2/7+42
Rising · 2/7+39
Changed: discovery → risingDiscovery · 1/7+30
Changed: rising → discoveryDiscovery · 1/7+29
Rising · 2/7+20
Changed: discovery → risingRising · 2/7+18
Changed: discovery → risingRising · 2/7+17
Rising · 2/7+15
Changed: discovery → risingRising · 2/7+15
Rising · 2/7+13
Rising · 2/7+13
Revival · 7/7+12
Rising · 2/7+10
Rising · 2/7+8
Changed: normalized → risingRising · 2/7+7
Changed: dormant → risingRising · 2/7+6
Rising · 2/7+5
Normalized · 5/7+5
Changed: rising → normalizedNormalized · 5/7+5
Normalized · 5/7+5
Changed: rising → normalizedRevival · 7/7+5
Changed: rising → revivalNormalized · 5/7+3
Normalized · 5/7+2
Changed: cooling → normalizedNormalized · 5/7+2
Changed: cooling → normalizedDormant · 6/7+2
Changed: discovery → dormantNormalized · 5/7+1
Revival · 7/7+1
Dormant · 6/70
Changed: rising → dormantNormalized · 5/70
Changed: rising → normalizedNormalized · 5/70
Dormant · 6/7-1
Changed: rising → dormantNormalized · 5/7-3
Normalized · 5/7-4
Changed: rising → normalizedNormalized · 5/7-4
Changed: rising → normalizedNormalized · 5/7-5
Changed: rising → normalizedNormalized · 5/7-5
Changed: cooling → normalizedNormalized · 5/7-7
Changed: cooling → normalizedNormalized · 5/7-7
Changed: cooling → normalizedDormant · 6/7-7
Normalized · 5/7-7
Changed: cooling → normalizedDormant · 6/7-7
Normalized · 5/7-8
Changed: cooling → normalizedNormalized · 5/7-8
Normalized · 5/7-8
Changed: cooling → normalizedNormalized · 5/7-8
Changed: cooling → normalizedNormalized · 5/7-9
Changed: rising → normalizedNormalized · 5/7-9
Changed: cooling → normalizedCooling · 4/7-10
Cooling · 4/7-10
Cooling · 4/7-10
Cooling · 4/7-10
Cooling · 4/7-11
Cooling · 4/7-11
Dormant · 6/7-12
Cooling · 4/7-12
Cooling · 4/7-12
Changed: normalized → coolingCooling · 4/7-14
Changed: normalized → coolingDormant · 6/7-14
Cooling · 4/7-15
Cooling · 4/7-15
Dormant · 6/7-15
Dormant · 6/7-15
Dormant · 6/7-15
Cooling · 4/7-15
Dormant · 6/7-16
Changed: rising → dormantCooling · 4/7-16
Cooling · 4/7-17
Cooling · 4/7-17
Changed: normalized → coolingCooling · 4/7-19
Cooling · 4/7-19
Dormant · 6/7-21
Dormant · 6/7-22
Cooling · 4/7-23
Cooling · 4/7-24
Dormant · 6/7-24
Dormant · 6/7-27
Dormant · 6/7-32
Dormant · 6/7-33
Dormant · 6/7-50
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