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Dark Academia
ScholarlyVintage
DormantStage 6 of 7 · trending down
attention 57breadth 100persistence 17velocity 35Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington 85
- Utah 82
- Vermont 79
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Normalization61%
Utility-driven adoption39%
Bottom line
The trend is running at about half its record and nothing in the last year suggests it is waking. The evidence fits normalization better than decline.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 cooling→2025-01 normalized→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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