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Western Fashion
WesternCowboy
RisingStage 2 of 7 · trending up
attention 43breadth 95persistence 88velocity 100Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Montana 24
- Kansas 19
- Idaho 17
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.95)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Hype-driven growth62%
Utility-driven adoption38%
Bottom line
Gaining on the fashion market, though still well below its own peak. The shape is hype rather than habit: fast growth on an unsteady base.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 rising→2026-06 rising(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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