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Quiet Luxury
MinimalLuxuryChanged this month: rising → peak hype
PeakStage 3 of 7 · trending up
attention 100breadth 94persistence 88velocity 100Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 33
- California 22
- New York 22
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption52%
Hype-driven growth48%
Bottom line
This looks like the peak. The trend is sitting at its own all-time high and the rate of climb has rolled over. The repeat, low-volatility pattern points to use rather than novelty.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 dormant→2023-01 rising→2024-01 rising→2025-01 cooling→2026-01 revival→2026-06 peak hype(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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