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Quiet Luxury

MinimalLuxuryChanged this month: rising → peak hype
PeakStage 3 of 7 · ↑
97/ 100
Momentum Index
attention 100breadth 94persistence 88velocity 100Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. WY 100
  2. DC 33
  3. California 22
  4. New York 22

US states, relative search interest

How widespread is it?

Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption52%
Hype-driven growth48%

Bottom line

Attention is near its top after a fast run-up, and the climb is stalling. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points upward.

Phase history (5 years)

2022-01 dormant→2023-01 rising→2024-01 rising→2025-01 cooling→2026-01 revival→2026-06 peak hype(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

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