← All trends · aesthetics
Dopamine Dressing
ColorJoyful
DiscoveryStage 1 of 7 · trending up
attention 40breadth 100persistence 79velocity 95Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- California 100
- Alabama 50
- Arkansas 50
- Colorado 50
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Hype-driven growth66%
Utility-driven adoption34%
Bottom line
Early signs of life: still well below its own peak, but growing much faster than the fashion market. Growth is quick but the series is jumpy, which is what hype looks like.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 dormant→2024-01 dormant→2025-01 dormant→2026-01 discovery→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion