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Gorpcore
OutdoorTechnical
RevivalStage 7 of 7 · broadly flat
attention 100breadth 98persistence 79velocity 51Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 82
- Alaska 76
- Oregon 76
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Revival cycle36%
Normalization32%
Utility-driven adoption32%
Bottom line
A documented earlier cycle, a quiet spell, and now a fresh climb back to about its own all-time high. The prior cycle is what makes this a comeback rather than a debut.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 peak hype→2024-01 cooling→2025-01 cooling→2026-01 revival→2026-06 revival(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Western Fashion · Dopamine Dressing