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Oversized Denim Jacket
Image: AI-generated illustration

Oversized Denim Jacket

DenimUnisexChanged this month: rising → discovery
DiscoveryStage 1 of 7 · trending up
70/ 100
Momentum Index
attention 22breadth 94persistence 92velocity 100Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. California 20
  3. New Jersey 20
  4. Washington DC 18

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth65%
Utility-driven adoption35%

Bottom line

Early signs of life: still well below its own peak, but growing much faster than the fashion market. Growth is quick but the series is jumpy, which is what hype looks like.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 normalized→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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