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Track Jacket
SportyChanged this month: rising → discovery
DiscoveryStage 1 of 7 · ↑
attention 31breadth 94persistence 92velocity 80Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- DC 20
- New York 20
- California 19
US states, relative search interest
How widespread is it?
Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Hype-driven growth58%
Utility-driven adoption42%
Bottom line
Early signs of life: attention is waking from a low base. The pattern looks hype-led: growth is fast but unstable. Recent movement points upward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 cooling→2025-01 rising→2026-01 rising→2026-06 discovery(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Oversized Denim Jacket · Barn Jacket · Suede Jacket