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Track Jacket
Photo: Kyle Kioko / Unsplash

Track Jacket

SportyChanged this month: rising → discovery
DiscoveryStage 1 of 7 · trending up
67/ 100
Momentum Index
attention 31breadth 94persistence 92velocity 80Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 20
  3. New York 20
  4. California 19

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth58%
Utility-driven adoption42%

Bottom line

This is an early read. The trend is still well below its own peak, and what movement there is runs well ahead of the market. The shape is hype rather than habit: fast growth on an unsteady base.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 cooling→2025-01 rising→2026-01 rising→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Oversized Denim Jacket · Barn Jacket · Suede Jacket