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Barn Jacket
Image: AI-generated illustration

Barn Jacket

WorkwearChanged this month: discovery → rising
RisingStage 2 of 7 · trending up
63/ 100
Momentum Index
attention 26breadth 94persistence 96velocity 68Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 22
  3. Vermont 17
  4. California 16

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth52%
Utility-driven adoption48%

Bottom line

Growing faster than the market as a whole. It is still well below its own peak, so this is a climb rather than a comeback. The shape is hype rather than habit: fast growth on an unsteady base.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 revival→2025-01 peak hype→2026-01 normalized→2026-06 rising(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Oversized Denim Jacket · Track Jacket · Suede Jacket