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Barn Jacket

WorkwearChanged this month: discovery → rising
RisingStage 2 of 7 · ↑
63/ 100
Momentum Index
attention 26breadth 94persistence 96velocity 68Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. WY 100
  2. DC 22
  3. VT 17
  4. California 16

US states, relative search interest

How widespread is it?

Regions (US)high (0.94)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth52%
Utility-driven adoption48%

Bottom line

Attention is climbing to new highs. The pattern looks hype-led: growth is fast but unstable. Recent movement points upward.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 revival→2025-01 peak hype→2026-01 normalized→2026-06 rising(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

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Related: Oversized Denim Jacket · Track Jacket · Suede Jacket