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Suede Jacket
Image: AI-generated illustration

Suede Jacket

Seventies
RisingStage 2 of 7 · trending up
62/ 100
Momentum Index
attention 32breadth 96persistence 100velocity 56Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 43
  3. New York 37
  4. California 33

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption74%
Normalization26%

Bottom line

Gaining on the fashion market, though still well below its own peak. People keep coming back to it at a steady rate, not in a single spike.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 normalized→2026-06 rising(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Oversized Denim Jacket · Track Jacket · Barn Jacket