← All trends · aesthetics
Clean Girl Aesthetic
MinimalChanged this month: cooling → normalized
NormalizedStage 5 of 7 · broadly flat
attention 56breadth 99persistence 62velocity 45Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 81
- Connecticut 63
- Hawaii 63
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption51%
Normalization49%
Bottom line
Settled into the everyday: running at about half its record, with growth inside a calm band and a baseline that holds. People keep coming back to it at a steady rate, not in a single spike.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 dormant→2023-01 rising→2024-01 revival→2025-01 cooling→2026-01 cooling→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion