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Butter Yellow
YellowPastel
NormalizedStage 5 of 7 · ↓
attention 100breadth 99persistence 92velocity 42Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- DC 47
- UT 43
- New York 40
US states, relative search interest
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption49%
Normalization47%
Hype-driven growth4%
Bottom line
The excitement has faded, but the trend holds a steady, elevated baseline — a staple, not a fad. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 peak hype→2024-01 rising→2025-01 rising→2026-01 rising→2026-06 normalized(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Cherry Red · Burgundy · Chocolate Brown