← All trends · colors
Butter Yellow
YellowPastel
NormalizedStage 5 of 7 · trending down
attention 100breadth 99persistence 92velocity 42Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 47
- Utah 43
- New York 40
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption51%
Normalization49%
Bottom line
Settled into the everyday: sitting at its own all-time high, with growth inside a calm band and a baseline that holds. Interest is persistent and steady, which reads as everyday use rather than a moment.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 peak hype→2024-01 rising→2025-01 rising→2026-01 rising→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Cherry Red · Burgundy · Chocolate Brown