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Burgundy
Image: AI-generated illustration

Burgundy

RedAutumn
CoolingStage 4 of 7 · trending down
81/ 100
Momentum Index
attention 100breadth 97persistence 96velocity 40Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Louisiana 100
  2. Washington DC 91
  3. Georgia 83
  4. Maryland 83

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.97)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption51%
Normalization49%

Bottom line

Its share of attention is receding even where raw searches hold up. The trend is sitting at its own all-time high. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 cooling→2025-01 rising→2026-01 rising→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Cherry Red · Butter Yellow · Chocolate Brown