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Burgundy
Photo: Laura Chouette / Unsplash

Burgundy

RedAutumn
CoolingStage 4 of 7 · ↓
81/ 100
Momentum Index
attention 100breadth 97persistence 96velocity 40Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. LA 100
  2. DC 91
  3. Georgia 83
  4. MD 83

US states, relative search interest

How widespread is it?

Regions (US)high (0.97)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption51%
Normalization48%
Hype-driven growth1%

Bottom line

Attention is sliding off its recent peak. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 cooling→2025-01 rising→2026-01 rising→2026-06 cooling(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

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Related: Cherry Red · Butter Yellow · Chocolate Brown