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Chocolate Brown
BrownChanged this month: cooling → normalized
NormalizedStage 5 of 7 · →
attention 68breadth 100persistence 100velocity 52Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- New Jersey 59
- DC 57
- Georgia 56
US states, relative search interest
How widespread is it?
Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption53%
Normalization39%
Hype-driven growth8%
Bottom line
The excitement has faded, but the trend holds a steady, elevated baseline — a staple, not a fad. Steady, persistent interest suggests everyday use rather than a moment. Recent movement is broadly flat.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 rising→2026-06 normalized(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Cherry Red · Burgundy · Butter Yellow