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Jorts

DenimShorts

CoolingStage 4 of 7 · ↓

Momentum Index

attention 97social 1breadth 99persistence 100velocity 27Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

UT 100
California 77
Georgia 75
AZ 68

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)

RetailInsufficient evidence

AgeInsufficient evidence

Why it's happening

Utility-driven adoption51%

Normalization48%

Hype-driven growth1%

Bottom line

Attention is sliding off its recent peak. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.

1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival

Phase history (5 years)

2022-01 normalized→2023-01 rising→2024-01 revival→2025-01 revival→2026-01 rising→2026-06 cooling(retrospective diagnosis — see How it works)

Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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