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Jorts
DenimShorts
CoolingStage 4 of 7 · trending down
attention 97wikipedia 36breadth 99persistence 100velocity 27Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Utah 100
- California 77
- Georgia 75
- Arizona 68
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption51%
Normalization49%
Bottom line
Losing ground against the fashion market, currently sitting at its own all-time high. Interest is persistent and steady, which reads as everyday use rather than a moment.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 rising→2024-01 revival→2025-01 revival→2026-01 rising→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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