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Tops

RisingStage 2 of 7 · ↑

Momentum Index

attention 49social 3breadth 99persistence 92velocity 92Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

WY 100
DC 60
California 58
New York 58

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)

RetailInsufficient evidence

AgeInsufficient evidence

Why it's happening

Hype-driven growth52%

Utility-driven adoption49%

Bottom line

Attention is climbing to new highs. The pattern looks hype-led: growth is fast but unstable. Recent movement points upward.

1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 rising→2026-06 rising(retrospective diagnosis — see How it works)

Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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