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Preppy Style
Image: AI-generated illustration

Preppy Style

CollegiateChanged this month: cooling → normalized
NormalizedStage 5 of 7 · trending down
72/ 100
Momentum Index
attention 99wikipedia 40breadth 100persistence 75velocity 42Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Washington DC 100
  2. Wyoming 100
  3. Connecticut 90
  4. Rhode Island 90

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Normalization51%
Utility-driven adoption49%

Bottom line

A staple rather than a fad: sitting at its own all-time high, with none of the swing a hype cycle produces. Fading searches here look like the trend becoming ordinary, not dying.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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