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Preppy Style

CollegiateChanged this month: cooling → normalized
NormalizedStage 5 of 7 · ↓
67/ 100
Momentum Index
attention 99social 1breadth 100persistence 75velocity 42Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. DC 100
  2. WY 100
  3. CT 90
  4. RI 90

US states, relative search interest

How widespread is it?

Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Normalization50%
Utility-driven adoption48%
Hype-driven growth2%

Bottom line

The excitement has faded, but the trend holds a steady, elevated baseline — a staple, not a fad. The evidence fits normalization more than decline. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 normalized(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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