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Coquette Aesthetic
FeminineBowsChanged this month: discovery → dormant
DormantStage 6 of 7 · broadly flat
attention 17breadth 99persistence 42velocity 52Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- California 100
- Wyoming 92
- Hawaii 84
- Nevada 84
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption58%
Normalization42%
Bottom line
The trend is far below its own peak and nothing in the last year suggests it is waking. There is no hype signature here: the series is unusually steady for its level.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 peak hype→2024-01 rising→2025-01 cooling→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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