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Coquette Aesthetic

FeminineBowsChanged this month: discovery → dormant

DormantStage 6 of 7 · →

Momentum Index

attention 17breadth 99persistence 42velocity 52Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

California 100
WY 92
HI 84
NV 84

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)

RetailInsufficient evidence

AgeInsufficient evidence

Why it's happening

Utility-driven adoption43%

Normalization32%

Hype-driven growth25%

Bottom line

Attention sits far below its former peak with no sign of waking. Steady, persistent interest suggests everyday use rather than a moment. Recent movement is broadly flat.

1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival

Phase history (5 years)

2022-01 normalized→2023-01 peak hype→2024-01 rising→2025-01 cooling→2026-01 dormant→2026-06 dormant(retrospective diagnosis — see How it works)

Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

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