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Oversized Tote
Image: AI-generated illustration

Oversized Tote

BagsChanged this month: rising → discovery
DiscoveryStage 1 of 7 · trending up
69/ 100
Momentum Index
attention 25breadth 80persistence 92velocity 100Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 7
  3. Connecticut 6
  4. New York 6

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)moderate (0.8)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth65%
Utility-driven adoption35%

Bottom line

Early signs of life: still well below its own peak, but growing much faster than the fashion market. The shape is hype rather than habit: fast growth on an unsteady base.

Phase history (5 years)

2022-01 normalized→2023-01 rising→2024-01 cooling→2025-01 rising→2026-01 revival→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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