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Velvet
Image: AI-generated illustration

Velvet

FabricEvening
CoolingStage 4 of 7 · trending down
57/ 100
Momentum Index
attention 48wikipedia 33breadth 100persistence 83velocity 40Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Louisiana 77
  3. New York 73
  4. Georgia 72

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption59%
Normalization41%

Bottom line

Losing ground against the fashion market, currently running at about half its record. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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