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Lace
Photo: LSE Library / Unsplash

Lace

FabricRomantic
RisingStage 2 of 7 · trending up
78/ 100
Momentum Index
attention 46wikipedia 69breadth 98persistence 96velocity 100Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. New York 46
  3. Washington DC 40
  4. California 39

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth61%
Utility-driven adoption39%

Bottom line

Growing faster than the market as a whole. It is running at about half its record, so this is a climb rather than a comeback. Growth is quick but the series is jumpy, which is what hype looks like.

Phase history (5 years)

2022-01 normalized2023-01 normalized2024-01 normalized2025-01 normalized2026-01 rising2026-06 rising(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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