← All trends · patterns-materials
Gingham
ChecksPicnic
CoolingStage 4 of 7 · ↓
attention 60social 2breadth 99persistence 100velocity 40Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- UT 100
- WY 95
- AL 92
- LA 85
US states, relative search interest
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption53%
Normalization36%
Hype-driven growth10%
Bottom line
Attention is sliding off its recent peak. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 rising→2025-01 rising→2026-01 rising→2026-06 cooling(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
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