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Gingham
ChecksPicnic
CoolingStage 4 of 7 · trending down
attention 60wikipedia 65breadth 99persistence 100velocity 40Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Utah 100
- Wyoming 95
- Alabama 92
- Louisiana 85
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption60%
Normalization40%
Bottom line
Losing ground against the fashion market, currently running at about half its record. The repeat, low-volatility pattern points to use rather than novelty.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 rising→2025-01 rising→2026-01 rising→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Leopard Print · Lace · Zebra Print