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Faux Fur Coat
StatementChanged this month: normalized → cooling
CoolingStage 4 of 7 · trending down
attention 49wikipedia 23breadth 98persistence 92velocity 36Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- New York 83
- Washington DC 77
- New Jersey 70
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption61%
Normalization39%
Bottom line
Losing ground against the fashion market, currently running at about half its record. People keep coming back to it at a steady rate, not in a single spike.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 rising→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Oversized Denim Jacket · Track Jacket · Barn Jacket