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Plaid

ChecksChanged this month: normalized → cooling
CoolingStage 4 of 7 · ↓
49/ 100
Momentum Index
attention 45social 1breadth 99persistence 79velocity 33Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. WY 100
  2. DC 66
  3. New York 60
  4. LA 53

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption48%
Normalization33%
Hype-driven growth19%

Bottom line

Attention is sliding off its recent peak. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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