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Plaid
Image: AI-generated illustration

Plaid

ChecksChanged this month: normalized → cooling
CoolingStage 4 of 7 · trending down
53/ 100
Momentum Index
attention 45wikipedia 29breadth 99persistence 79velocity 33Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 66
  3. New York 60
  4. Louisiana 53

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption59%
Normalization41%

Bottom line

Losing ground against the fashion market, currently running at about half its record. People keep coming back to it at a steady rate, not in a single spike.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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