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Corduroy
Image: AI-generated illustration

Corduroy

FabricSeventies
CoolingStage 4 of 7 · trending down
56/ 100
Momentum Index
attention 41wikipedia 35breadth 99persistence 88velocity 40Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 69
  3. Vermont 65
  4. California 63

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption63%
Normalization37%

Bottom line

Its share of attention is receding even where raw searches hold up. The trend is still well below its own peak. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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