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Athleisure
SportyComfortChanged this month: normalized → cooling
CoolingStage 4 of 7 · trending down
attention 67wikipedia 66breadth 98persistence 92velocity 38Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 61
- Kansas 36
- New York 35
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption56%
Normalization44%
Bottom line
Losing ground against the fashion market, currently running at about half its record. The repeat, low-volatility pattern points to use rather than novelty.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 rising→2025-01 normalized→2026-01 rising→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion