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UGG Ultra Mini

BootsCozy
DormantStage 6 of 7 · ↓
29/ 100
Momentum Index
attention 20social 1breadth 99persistence 4velocity 29Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Massachusetts 100
  2. New Jersey 95
  3. RI 92
  4. CT 85

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Normalization53%
Utility-driven adoption42%
Hype-driven growth5%

Bottom line

Attention sits far below its former peak with no sign of waking. The evidence fits normalization more than decline. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 rising→2024-01 cooling→2025-01 cooling→2026-01 dormant→2026-06 dormant(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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