← All trends · footwear
UGG Ultra Mini
BootsCozy
DormantStage 6 of 7 · trending down
attention 20wikipedia 17breadth 99persistence 4velocity 29Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Massachusetts 100
- New Jersey 95
- Rhode Island 92
- Connecticut 85
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Normalization55%
Utility-driven adoption45%
Bottom line
The trend is still well below its own peak and nothing in the last year suggests it is waking. Fading searches here look like the trend becoming ordinary, not dying.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 rising→2024-01 cooling→2025-01 cooling→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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