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Slip Dress
Photo: Tamara Harhai / Unsplash

Slip Dress

DressesMinimalChanged this month: risingdiscovery
DiscoveryStage 1 of 7 · trending up
72/ 100
Momentum Index
attention 25wikipedia 79breadth 99persistence 88velocity 100Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 65
  3. New York 58
  4. California 48

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth66%
Utility-driven adoption34%

Bottom line

Just registering: still well below its own peak, with growth clearly outpacing the rest of the board. Growth is quick but the series is jumpy, which is what hype looks like.

Phase history (5 years)

2022-01 normalized2023-01 normalized2024-01 normalized2025-01 normalized2026-01 normalized2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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