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Indie Sleaze
Photo: Isi Parente / Unsplash

Indie Sleaze

Retro2000s
CoolingStage 4 of 7 · trending down
67/ 100
Momentum Index
attention 63breadth 96persistence 100velocity 35Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Washington DC 100
  2. Oregon 87
  3. Vermont 87
  4. New York 75

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption58%
Normalization42%

Bottom line

Its share of attention is receding even where raw searches hold up. The trend is running at about half its record. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized2023-01 dormant2024-01 revival2025-01 revival2026-01 cooling2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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