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Birkenstock Boston
Image: AI-generated illustration

Birkenstock Boston

ClogsComfort
CoolingStage 4 of 7 · trending down
52/ 100
Momentum Index
attention 39breadth 99persistence 54velocity 39Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Massachusetts 100
  2. Utah 91
  3. Wyoming 91
  4. California 85

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption55%
Normalization45%

Bottom line

Its share of attention is receding even where raw searches hold up. The trend is still well below its own peak. Interest is persistent and steady, which reads as everyday use rather than a moment.

Phase history (5 years)

2022-01 normalized→2023-01 rising→2024-01 dormant→2025-01 normalized→2026-01 dormant→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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