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Houndstooth
Image: AI-generated illustration

Houndstooth

ChecksClassic
DormantStage 6 of 7 · trending down
47/ 100
Momentum Index
attention 34wikipedia 33breadth 98persistence 58velocity 36Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Alabama 100
  2. Arkansas 90
  3. Washington DC 64
  4. Georgia 50

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption59%
Normalization41%

Bottom line

Quiet: still well below its own peak, and not gaining on the market either. Interest is persistent and steady, which reads as everyday use rather than a moment.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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