← All trends · patterns-materials
Houndstooth
ChecksClassic
DormantStage 6 of 7 · ↓
attention 34social 1breadth 98persistence 58velocity 36Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- AL 100
- AR 90
- DC 64
- Georgia 50
US states, relative search interest
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Hype-driven growth39%
Utility-driven adoption36%
Normalization25%
Bottom line
Attention sits far below its former peak with no sign of waking. The pattern looks hype-led: growth is fast but unstable. Recent movement points downward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 normalized→2025-01 normalized→2026-01 dormant→2026-06 dormant(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
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