← All trends · footwear

New Balance 550
Photo: LeDroider (CC0)

New Balance 550

SneakersRetro
DormantStage 6 of 7 · trending down
29/ 100
Momentum Index
attention 17breadth 99persistence 4velocity 17Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. California 100
  2. New York 87
  3. New Jersey 84
  4. Georgia 82

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Normalization56%
Utility-driven adoption44%

Bottom line

The trend is far below its own peak and nothing in the last year suggests it is waking. The evidence fits normalization better than decline.

Phase history (5 years)

2022-01 normalized2023-01 rising2024-01 cooling2025-01 dormant2026-01 dormant2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

PRO Peak probability & 12-month forecast

Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.

Join the waitlist

Related: Salomon XT-6 · Mesh Ballet Flats · Kitten Heels