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Oversized Blazer
Photo: NIKITA SHIROKOV / Unsplash

Oversized Blazer

Tailoring
RisingStage 2 of 7 · trending up
49/ 100
Momentum Index
attention 15breadth 91persistence 50velocity 63Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 26
  3. New York 18
  4. California 16

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.91)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth65%
Utility-driven adoption35%

Bottom line

Gaining on the fashion market, though far below its own peak. Growth is quick but the series is jumpy, which is what hype looks like.

Phase history (5 years)

2022-01 normalized2023-01 cooling2024-01 normalized2025-01 normalized2026-01 normalized2026-06 rising(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Oversized Denim Jacket · Track Jacket · Barn Jacket