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Parachute Pants

UtilityY2K

CoolingStage 4 of 7 · ↓

Momentum Index

attention 63social 1breadth 99persistence 46velocity 31Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

WY 100
California 70
UT 62
HI 61

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)

RetailInsufficient evidence

AgeInsufficient evidence

Why it's happening

Normalization51%

Utility-driven adoption45%

Hype-driven growth4%

Bottom line

Attention is sliding off its recent peak. The evidence fits normalization more than decline. Recent movement points downward.

1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival

Phase history (5 years)

2022-01 normalized→2023-01 peak hype→2024-01 normalized→2025-01 cooling→2026-01 normalized→2026-06 cooling(retrospective diagnosis — see How it works)

Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →

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