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Parachute Pants
Image: AI-generated illustration

Parachute Pants

UtilityY2K
CoolingStage 4 of 7 · trending down
52/ 100
Momentum Index
attention 63wikipedia 24breadth 99persistence 46velocity 31Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. California 70
  3. Utah 62
  4. Hawaii 61

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Normalization53%
Utility-driven adoption47%

Bottom line

Losing ground against the fashion market, currently running at about half its record. Fading searches here look like the trend becoming ordinary, not dying.

Phase history (5 years)

2022-01 normalized→2023-01 peak hype→2024-01 normalized→2025-01 cooling→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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