← All trends · apparel
Rugby Shirt
TopsPreppyChanged this month: cooling → normalized
NormalizedStage 5 of 7 · broadly flat
attention 49wikipedia 16breadth 98persistence 100velocity 52Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Washington DC 100
- New York 73
- Wyoming 64
- New Jersey 59
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption65%
Normalization35%
Bottom line
This one has stopped behaving like a trend. It is running at about half its record, steady, and persistently searched. Interest is persistent and steady, which reads as everyday use rather than a moment.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 rising→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Baby Tee · Halter Top · Peplum Top