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Fringe
TrimWestern
NormalizedStage 5 of 7 · broadly flat
attention 42breadth 99persistence 58velocity 47Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 50
- Louisiana 49
- Montana 43
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption56%
Normalization44%
Bottom line
This one has stopped behaving like a trend. It is still well below its own peak, steady, and persistently searched. The repeat, low-volatility pattern points to use rather than novelty.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 dormant→2025-01 normalized→2026-01 normalized→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
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