← All trends · aesthetics
Cottagecore
PastoralRomantic
RevivalStage 7 of 7 · ↑
attention 55social 1breadth 99persistence 8velocity 62Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- OR 78
- AK 68
- WV 66
US states, relative search interest
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Revival cycle60%
Utility-driven adoption21%
Hype-driven growth19%
Bottom line
After an earlier cycle and a quiet spell, attention is climbing again. A prior cycle is fueling the comeback. Recent movement points upward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 dormant→2025-01 dormant→2026-01 revival→2026-06 revival(retrospective diagnosis — see How it works)
Based on 2 sourcesModerate evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographicsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion