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Cottagecore
PastoralRomantic
RevivalStage 7 of 7 · trending up
attention 55wikipedia 29breadth 99persistence 8velocity 62Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Oregon 78
- Alaska 68
- West Virginia 66
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Revival cycle60%
Utility-driven adoption21%
Hype-driven growth19%
Bottom line
A documented earlier cycle, a quiet spell, and now a fresh climb back to running at about half its record. The earlier cycle is doing the work here.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 dormant→2025-01 dormant→2026-01 revival→2026-06 revival(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion