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Trench Coat
Photo: Melek Mavzer / Unsplash

Trench Coat

Classic
CoolingStage 4 of 7 · trending down
60/ 100
Momentum Index
attention 49wikipedia 41breadth 98persistence 96velocity 39Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Washington DC 100
  2. New York 89
  3. Wyoming 88
  4. New Jersey 64

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption63%
Normalization37%

Bottom line

Its share of attention is receding even where raw searches hold up. The trend is running at about half its record. Interest is persistent and steady, which reads as everyday use rather than a moment.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 rising→2026-01 cooling→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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