← All trends · outerwear

Quilted Jacket

Utility
DormantStage 6 of 7 · ↓
56/ 100
Momentum Index
attention 31breadth 97persistence 88velocity 43Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. WY 100
  2. DC 47
  3. New York 45
  4. Massachusetts 36

US states, relative search interest

How widespread is it?

Regions (US)high (0.97)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption46%
Hype-driven growth35%
Normalization19%

Bottom line

Attention sits far below its former peak with no sign of waking. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 rising→2025-01 normalized→2026-01 cooling→2026-06 dormant(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

PRO Peak probability & 12-month forecast

Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.

Join the waitlist

Related: Oversized Denim Jacket · Track Jacket · Barn Jacket