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Quilted Jacket
Utility
DormantStage 6 of 7 · trending down
attention 31breadth 97persistence 88velocity 43Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Washington DC 47
- New York 45
- Massachusetts 36
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.97)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption70%
Normalization30%
Bottom line
The trend is still well below its own peak and nothing in the last year suggests it is waking. The repeat, low-volatility pattern points to use rather than novelty.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 cooling→2024-01 rising→2025-01 normalized→2026-01 cooling→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Oversized Denim Jacket · Track Jacket · Barn Jacket