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Brooches
Photo: COPPERTIST WU / Unsplash

Brooches

JewelryVintage
CoolingStage 4 of 7 · trending down
60/ 100
Momentum Index
attention 54wikipedia 52breadth 100persistence 83velocity 33Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 72
  3. Louisiana 71
  4. Maryland 71

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption57%
Normalization43%

Bottom line

Losing ground against the fashion market, currently running at about half its record. People keep coming back to it at a steady rate, not in a single spike.

Phase history (5 years)

2022-01 normalized2023-01 normalized2024-01 normalized2025-01 normalized2026-01 normalized2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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