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Boho Chic
BohemianSeventies
DiscoveryStage 1 of 7 · trending up
attention 22wikipedia 36breadth 95persistence 83velocity 100Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Delaware 16
- Kansas 16
- Alaska 14
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.95)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Hype-driven growth56%
Utility-driven adoption28%
Revival cycle17%
Bottom line
This is an early read. The trend is still well below its own peak, and what movement there is runs well ahead of the market. Growth is quick but the series is jumpy, which is what hype looks like.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 revival→2026-01 revival→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
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