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Tweed
Image: AI-generated illustration

Tweed

FabricHeritage
CoolingStage 4 of 7 · trending down
61/ 100
Momentum Index
attention 63wikipedia 32breadth 96persistence 92velocity 35Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Connecticut 100
  2. Washington DC 31
  3. Wyoming 28
  4. New York 25

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption58%
Normalization42%

Bottom line

Losing ground against the fashion market, currently running at about half its record. Interest is persistent and steady, which reads as everyday use rather than a moment.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 cooling(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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