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Cobalt Blue
Image: AI-generated illustration

Cobalt Blue

Blue
DormantStage 6 of 7 · trending down
53/ 100
Momentum Index
attention 30breadth 100persistence 83velocity 35Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Vermont 80
  3. Maine 76
  4. New Hampshire 75

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (1)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption71%
Normalization29%

Bottom line

Quiet: still well below its own peak, and not gaining on the market either. Interest is persistent and steady, which reads as everyday use rather than a moment.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Cherry Red · Burgundy · Butter Yellow