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Olive Green
Photo: Julia D. / Unsplash

Olive Green

GreenUtilityChanged this month: cooling → normalized
NormalizedStage 5 of 7 · ↓
65/ 100
Momentum Index
attention 57breadth 99persistence 88velocity 42Always shown with the index — never a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. WY 100
  2. MS 54
  3. New Jersey 52
  4. AL 50

US states, relative search interest

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption50%
Normalization39%
Hype-driven growth11%

Bottom line

The excitement has faded, but the trend holds a steady, elevated baseline — a staple, not a fad. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 normalized(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →

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Related: Cherry Red · Burgundy · Butter Yellow