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Olive Green
Photo: Julia D. / Unsplash

Olive Green

GreenUtilityChanged this month: cooling → normalized
NormalizedStage 5 of 7 · trending down
65/ 100
Momentum Index
attention 57breadth 99persistence 88velocity 42Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Mississippi 54
  3. New Jersey 52
  4. Alabama 50

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption56%
Normalization44%

Bottom line

Settled into the everyday: running at about half its record, with growth inside a calm band and a baseline that holds. The repeat, low-volatility pattern points to use rather than novelty.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 normalized→2026-06 normalized(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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Related: Cherry Red · Burgundy · Butter Yellow