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Mocha Mousse
BrownPantone
DormantStage 6 of 7 · ↓
attention 11breadth 98persistence 96velocity 18Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- AK 83
- DC 83
- HI 83
US states, relative search interest
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption65%
Normalization30%
Hype-driven growth6%
Bottom line
Attention sits far below its former peak with no sign of waking. Steady, persistent interest suggests everyday use rather than a moment. Recent movement points downward.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 dormant→2023-01 rising→2024-01 rising→2025-01 rising→2026-01 dormant→2026-06 dormant(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Cherry Red · Burgundy · Butter Yellow