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Mocha Mousse
BrownPantone
DormantStage 6 of 7 · trending down
attention 11breadth 98persistence 96velocity 18Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Alaska 83
- Washington DC 83
- Hawaii 83
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption69%
Normalization31%
Bottom line
Quiet: far below its own peak, and not gaining on the market either. Interest is persistent and steady, which reads as everyday use rather than a moment.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 dormant→2023-01 rising→2024-01 rising→2025-01 rising→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Cherry Red · Burgundy · Butter Yellow