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Leather Trench Coat
Image: AI-generated illustration

Leather Trench Coat

StatementChanged this month: rising → dormant
DormantStage 6 of 7 · broadly flat
59/ 100
Momentum Index
attention 33breadth 96persistence 92velocity 49Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. Washington DC 43
  3. New York 43
  4. New Jersey 26

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Utility-driven adoption75%
Normalization25%

Bottom line

Quiet: still well below its own peak, and not gaining on the market either. People keep coming back to it at a steady rate, not in a single spike.

Phase history (5 years)

2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 cooling→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-18Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →

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