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Leather Trench Coat
StatementChanged this month: rising → dormant
DormantStage 6 of 7 · →
attention 33breadth 96persistence 92velocity 49Always shown with the index — never a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- WY 100
- DC 43
- New York 43
- New Jersey 26
US states, relative search interest
How widespread is it?
Regions (US)high (0.96)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption48%
Hype-driven growth35%
Normalization16%
Bottom line
Attention sits far below its former peak with no sign of waking. Steady, persistent interest suggests everyday use rather than a moment. Recent movement is broadly flat.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 normalized→2023-01 normalized→2024-01 normalized→2025-01 normalized→2026-01 cooling→2026-06 dormant(retrospective diagnosis — see How it works)
Based on 1 sourcesLimited evidenceUpdated 2026-07-18Evidence gaps: retail, resale_sold, street_style, age_demographics, social_pageviewsHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports — opening soon.
Related: Oversized Denim Jacket · Track Jacket · Barn Jacket