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Office Siren
WorkwearY2K
DormantStage 6 of 7 · trending down
attention 30breadth 99persistence 100velocity 28Always shown with the index, never as a lone score.
Who is wearing it?
Age data coming soonAwaiting our demographic source. We don't guess.
Where is it popular?
- Wyoming 100
- Wisconsin 68
- Washington DC 62
- California 56
Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.
How widespread is it?
Regions (US)high (0.99)
RetailInsufficient evidence
AgeInsufficient evidence
Why it's happening
Utility-driven adoption66%
Normalization34%
Bottom line
Quiet: still well below its own peak, and not gaining on the market either. Interest is persistent and steady, which reads as everyday use rather than a moment.
1Discovery2Rising3Peak4Cooling5Normalized6Dormant↻Revival
Phase history (5 years)
2022-01 dormant→2023-01 rising→2024-01 rising→2025-01 rising→2026-01 dormant→2026-06 dormant(retrospective diagnosis; see How it works)
Based on Google TrendsLimited evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age data, Wikipedia coverageHow we compute this →
PRO Peak probability & 12-month forecast
Lifecycle forecasting, trend radar history, watchlists, exports. Opening soon.
Related: Quiet Luxury · Gorpcore · Western Fashion