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Satin
Photo: Susan Wilkinson / Unsplash

Satin

FabricEveningChanged this month: rising → discovery
DiscoveryStage 1 of 7 · trending up
65/ 100
Momentum Index
attention 27wikipedia 51breadth 98persistence 67velocity 100Always shown with the index, never as a lone score.

Who is wearing it?

Age data coming soonAwaiting our demographic source. We don't guess.

Where is it popular?

  1. Wyoming 100
  2. New York 97
  3. Washington DC 44
  4. New Jersey 40

Ranked by share of each state's own searches, not by market size. Small states surface here often for that reason.

How widespread is it?

Regions (US)high (0.98)
RetailInsufficient evidence
AgeInsufficient evidence

Why it's happening

Hype-driven growth71%
Utility-driven adoption29%

Bottom line

This is an early read. The trend is still well below its own peak, and what movement there is runs well ahead of the market. The shape is hype rather than habit: fast growth on an unsteady base.

Phase history (5 years)

2022-01 normalized→2023-01 cooling→2024-01 cooling→2025-01 normalized→2026-01 normalized→2026-06 discovery(retrospective diagnosis; see How it works)
Based on Google Trends + WikipediaModerate evidenceUpdated 2026-07-26Evidence gaps: retail sell-through, resale prices, street-style imagery, age dataHow we compute this →

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